CONTENT AUDIT & INFORMATION ARCHITECTURE
We started off with a Content Audit by dissecting the existing website. We realized that there were too many unnecessary features and screens, and realized we wanted to provide a cleaner and more streamlined experience. We implemented these changes when reorganizing the site’s Information Architecture.
MOODBOARD
We then created Moodboards to understand the aesthetics of the website. The client wanted their rebranding to be kid-friendly, with bright, saturated colors. We agreed on a combination of the existing color palette and the newer, proposed palette.
PROTOTYPES
After several low-fi prototype iterations, my finalized high fidelity prototype was submitted to the client along with other prototypes created by my other team members. The Whole Chips team A/B tested our final designs, and found that the target customer preferred a warmer purple color scheme.
